Tuesday, September 14, 2010
I love magazines but I consider them to be a complete indulgence. After all the other reading and information gathering has been done, then dessert is served. Shiny, colorful, focused, creative --- who can resist?
Unfortunately, a lot of people.
2009 was rough for magazines.
Gourmet, Metropolitan Home, Country Home, Domino, Electronic Gaming Monthly,Figure, Teen, Travel & Leisure Golf, Advocate, Vibe are just a few of the titles discontinued last year. 2010, so far, is shaping up to be a better year with less disappearances.
Many magazines that were canceled in print maintained an online presence. Understandable to some degree as reading via an electronic device is gaining popularity with all the new gadgets out there. But in my opinion, the pleasure of the magazine comes from its sensory appeal. How will they ever market fragrances via I-Pad?
There's a magazine consulting professional known as Mr. Magazine who researches and writes about the business. His site is an interesting one to peruse. Not quite dessert but a pretty tasty side dish.
See his list of notable magazines in the past 25 years. Then see how many you can find on the third floor here at the Des Plaines Public Library.
Here's a head start:
Martha Stewart Living
O, the Oprah Magazine