Monday, September 1, 2008
Illinois authors congregate on the third floor
The book display on the third floor is a dud. The definition of dud, in this context, is few of the books put out for the Illinois Authors display have been checked out. Maybe the five foot poster of Illinois is just not big enough. Maybe the display is hidden back by the DVDs. Maybe there is no real reason to read a book just because the author has Illinois roots. Marketing gurus help me out!
There are titles by renown authors Sara Paretsky, Scott Turow, Saul Bellow, and then there are lesser known scribes such as Carol Anshaw, Adam Langer, and Joseph Epstein. Could it be that the style of each of the above noted authors is too different from the next? Could it be that some use Illinois as a setting and others do not? The State of Illinois Library in conjunction with the Library of Congress has created the Illinois Center for the Book. Their mission is to nurture and connect readers and writers, and honor Illinois' rich literary heritage. My thought was that this display would do the same, and perhaps remind someone of a book they have always wanted to read.
The Saturday, August 30th Chicago Tribune Books section highlighted two new crime novels set in Chicago. The headline of the article is "Chicago Stars Keep Shining: Marcus Sakey and Michael Harvey Return with 2 Terrific Windy City Crime Novels.” Both those novels Good People and The Fifth Floor are currently checked out. The Tribune headline sure beats a poster simply titled Illinois Authors.
In the next few weeks, walk past the DVD section and see where Illinois authors congregate.
Maybe a marketing guru won't be needed after all.
Posted by Cathy F. at 9:19 PM